Custom Corporate Candy: Inside Our Batch for We Buy Cars

When a massive, household brand name trusts you with their image, you don’t just make candy—you build their brand in sugar.

Back on the 28th of February, we wrapped up a carefully planned, high-profile project that we’ve been excited to share. If you live in South Africa, you know the iconic look of We Buy Cars. So, when we were commissioned to create a custom batch of handcrafted rock candy for an internal corporate celebration, we knew we had to nail the execution.

Here is a look inside the kitchen at how we brought this vibrant, orange-flavored batch to life.

The Art of the Lettering: Precision Meets Passion

If you’ve ever wondered how the words get inside our rock candy, it’s not printed on, and it’s not a machine trick. Every single letter is built by hand out of giant blocks of warm, pliable sugar, stretched, and structurally assembled from the inside out before the entire roll is pulled thin.

While building text is always a masterclass in geometry, the We Buy Cars logo offered a fantastic design opportunity. Their official branding uses a distinct color split—the word “BUY” proudly popping in bright orange against dark lettering.

To honor that, we meticulously crafted “WE” and “CARS” in black, and perfectly centered the orange “BUY” right in the middle. Seeing the letters come together perfectly in the final pull to mirror their exact logo structure was incredibly rewarding.

9 Kilograms, 3,600 Pieces, 1 Vibrant Flavor

Because the visual identity relies heavily on that classic orange, the flavor profile was a no-brainer: a bold, juicy, refreshing orange. The aroma in the kitchen when the orange oil hit the hot candy mass was absolutely unbelievable.

This project was a masterclass in scaling up our artisanal process:

• The Mass: A hefty 9kg hot sugar pull.

• The Yield: Approximately 3,600 individually wrapped sweets.

• The Purpose: Sweets for a company celebration, spreading the joy internally to the team behind the brand.

Handcrafted vs. Printed: The Artisanal Difference

At our kitchen, we love the flawless precision of our printed candy options. But there is something undeniably magical about a traditional, hand-pulled rock candy batch.

Is every single piece a perfectly identical machine clone? No. And that is exactly the point. This batch proves that we can scale up to large commercial quantities without losing the soul, texture, and character of true artisanal craftsmanship. Every one of those 3,600 sweets carries a slight uniqueness—a signature of the human hands that rolled, pulled, and chopped it.

The team at We Buy Cars absolutely loved the final product, sending back fantastic photos and feedback from their event. Knowing our sweets added a little extra flavor to their milestone is exactly why we love what we do.

Frequently Asked Questions

Can you match specific corporate colours? Yes! We mix our candy batches by hand to match your brand’s unique corporate colour palette as closely as possible.

What is the minimum order size for custom rock candy? Our custom hand-pulled rock candy runs in wholesale batches (like this 9kg batch). This makes it the perfect choice for large corporate events, product launches, showroom giveaways, or high-volume customer gifts. Smallest possible batch is 5kg (2000 Units).

🏢 Ready to elevate your brand’s marketing? Whether you want the traditional charm of hand-sculpted rock candy or the crisp detail of our printed candy options, we bring your logo to life in delicious detail. [Click here to contact us today for a custom corporate candy quote].

Or order them online on our website right here!